How do we decide?

If we’re going to spend our hard earned $$ on something, I’m going to know what kind of company I’m supporting. Someone asked me today where I research companies before bringing their products into our home. I’m researching one right now, so here we go:

I came across the brand Back to Nature and wondered about it. I looked at the ingredients in the Multi-seed Rice Crackers and thought they looked ok:  BROWN RICE FLOUR, POTATO STARCH, SAFFLOWER OIL, SESAME SEEDS, SEA SALT, BLACK SESAME SEEDS, POPPY SEEDS, FLAX SEED. CONTAINS: SESAME SEED.  Remember, I said ok, not great.

Then I googled ‘Back to Nature brand’ and found some interesting info. It split off from Kraft in August. Well, ok – maybe it’s good that it split off from Kraft, but since this happened recently i figured that they’re probably still using the same practices as they did when they were owned by Kraft. I looked deeper and found out that Kraft still has a large minority share of the new parent company… hmm… starts to get interesting now and then I look a little further in that article and found that Kraft’s planning on splitting at the end of this year and this might be part of that move. Back to Nature, which is still (as far as I’m concerned) pretty much a Kraft company, seems to be positioning itself to go head-to-head with Annie’s, according to that article.

So, Back to Nature is a ‘no’ for our family. We don’t support Kraft because we don’t support GMOs and i’m exceptionally annoyed with companies giving loads of $$ to stop Proposition 37. And i like Annie’s well enough.

While I’m at it, here’s a list of Kraft foods – some are sold at Whole Foods. fyi.

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